"Bringing the best Startups together with
Corporates to create an long-lasting impact"

Who is already in?

Our main USP?

We think and act in value chains and ecosystems to develop ready-to-scale solutions according to market needs!

We foster sustainable innovation and drive market-ready solutions in the food industry by connecting start-ups, companies and experts!

We work against world hunger. And for sustainable consumption and production of food

Food production accounts for over a quarter (26%) of global greenhouse gas emissions and the demand for food is continuously increasing due to a growing global population. The urgency to produce more with less is on top of the agenda. Over the last THE MISSION Food programs, we faced the challenge of providing access to a nutritious diet and reduce the CO2 footprint of the industry by building several solutions:

Brew Bites recycles breweres spent grain (brewery side stream) into vegan meat alternatives that are rich in protein and can be produced cost-effectively on a large scale.

Proprietary soil sensors collecting data and measuring & reducing scope 3 emissions and fertilizer usage directly on the farm.

AI-powered Software solution helping retailers and wholesales to predict ultra-fresh food sales better and thereby reduce food waste

Production of cocoa-free chocolate ingredients with a 95% lower CO2-footprint through fermenting oats and sunflower seeds

THE MISSION Food has not only given us access to customers and partners from production, retail and gastronomy, but also supported us in the further development and scaling of our business model. To all founders: This is much more than just a standard accelerator program!

Elvira Bechtold,
Start-up Founder at BrewBites

Ohne THE MISSION Food könnten so köstliche & fabelhafte Problemlösungen wie jene von rest:art kaum so solide, geschmeidig und rasch in den Markt gleiten! Gemeinschaftsgastronomie-Unternehmen wie Dussmann sind froh, dass es Accelerator wie euch gibt - das macht uns die skalierbare Anwendung von Futurefood-Produkten wesentlich leichter.

Christian Hamerle,
Head of Food Service at Dussmann

THE MISSION Food ist ein tolles Programm, um verheißungsvollen Food-Startups die nötige Traktion zu geben!

Prof. Dr. Carsten Leo Demming,
Professor at DHBW

Long-term thinking and responsible action are part of our self-image at WISAG. Therefore it needs innovations: New products and business models are the basis for a liveable future. Together with Futury Ecosystem we integrate start-ups into our digital and sustainable transformation and appreciate The Mission as a platform for innovative ideas and constant exchange.

Till Eichenauer,
Head of Digital Transformation & Innovation at WISAG

Thanks to the Mission Food, we were able to establish contacts with leading companies in the agrifood value chain, including Nestlé, Lidl and Metro.

Tom Leenders,
Co-Founder Nerit'e

We now have a better understanding of how our customers generate food waste. We know what is important to them and what our solution needs to be to be successful.

Dr. Marius Wenning,
Founder Omnivore Recycling

The futury team behind helped a lot to connect and you can use their network to grow your team, get concrete feedback and support as well as promotion through their channel

Antonia Schreiber,
Business Development Manager Planet A Foods

Our focus topics

Alternative Products & Ingredients

Food Waste

Environment

Supply Chains

Selected Startups

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2024

Leading experts and mentors

WISAG

Heike Conrad, Head of Quality Management

Nestlé

Andrea Schwalber, Sustainability manager

DHBW

Prof. Carsten Demming, Program Director and Professor of Business Administration-Food Management

METRO

Lena vom Stein, Head of Corporate Responsibility

LH München

Jennifer Sander, IT Strategist E-/Open Government & Smart City

DLG

Carola Herbst, Deputy Managing Director

Program Insights

Planet A Foods launches peanut butter cups in partnership with Kaufland

“The first-time listing of a ChoViva product at Kaufland as part of expanding within the grocery industry is a very important step for us and reflects the strong demand for ChoViva.” says Dr. Maximilian Marquart, Co-Founder of Planet A Foods.

WISAG Innovation Challenge

We had the pleasure of running a Startup Product Innovation Challenge with WISAG, with the goal of incorporating even more sustainable and innovative products into their catering offerings.

METRO strengthens partnerships to reduce food waste

Since August 2023, the wholesaler METRO has also been a partner in "The Mission Food", which was developed by Futury GmbH.

THE MISSION Food: odavoca pilot project with WISAG

“THE MISSION Food by Futury was a very special accelerator program for us because it brought us together with large corporates from the food ecosystem, resulting in pilot projects that have left a lasting mark on our start-up.” said the founder of Odacova

THE MISSION Food: METRO AG working with Startup Freshflow

Beyond excited that METRO AG is partnering with Freshflow to tackle their ambitious food waste goals!” said Avik, the founder of the Freshflow. Read for more advice

THE MISSION Food: WISAG cooperates with startup rest:art

I can only recommend Accelerator programs like THE MISSION from Futury to every startup for this." said the founders of the startup rest:art. Read for more advice

Industry Insights

Explore our repository of insightful reports and forward-thinking analyses that shape the future of sustainability and entrepreneurship. In this section, we share in-depth research, expert perspectives, and visionary ideas that challenge the status quo and inspire meaningful action.