We drive market-ready solutions solving packaging and waste challenges within three months by connecting corporates, startups, talents and industry experts!

Advanced microwave plasma and selective depolymerization bits & atoms technology recycling

Resource matching platform that connects companies into new circular and resilient value chain by leveraging AI and big data

Footprint calculation software, purpose-built for packaging

Reusable transport packaging solutions for online shops and businesses (B2B & B2C) to reduce waste.

High-performance natural polymer material, without chemical modification and fully biodegradable

Smart reusable (flexible) packaging material, system and software

AI-powered biomaterials research, development and scale-up company, providing tailored solutions with measurable environmental impact

AI-enhanced lightweight packaging solutions for CPG, retailers, and converters.

Compostable biopolymer material derived from seaweed

Reusable packaging system

Fully compostable and plastic free filling material

An app that gives recycling recommendations

Reusable packaging system for dry food

Recyclability data base & assessment for packaging

LoopID provides digital solutions, like Digital Product Passports, to help businesses implement circular economy strategies such as repair, resale, and recycling.

Recyclable biofoil that is an environmentally-friendly, sustainable biobased, compostable, and recyclable ultra-thin film made of pure cellulose.

Recycling process for absorbent hygiene products

A cloud application that optimizes primary and secondary packaging for all value chain requirements, identifying opportunities for 10-20% less pallets in circulation.​

Optimization tool for primary & secondary packaging

Sven Seibert, R&D Director Hair Care Invent Tomorrow Package Platform

Max Wolfmeier, Head of Product Sustainability

Ursula Triebswetter, Stellv. Sachgebietsleiterin RAW

Verena Eichinger, CSR Manager – Beauftragte Kreislaufwirtschaft

Kim Cheng, Managing Director

Bernd Büsing, Corporate Packaging Lead

Lena Burkart, Innovation Ecosystem Managerin

Daniel Neusser, Department Head Sustainability

Value Chain Generator® by VCG.AI, a pioneering German AI circular economy deep-tech solution, has been selected as one of the top 68 deep-tech companies in Europe by the European Innovation Council (EIC). This prestigious recognition comes following the EIC Accelerator cut-off in March 2024, marking a significant milestone in the company’s journey towards revolutionising the circular economy.

Ceres produces filling material based on straw is 100% compostable and plastic free. Since the main component is a by-product of agriculture and manufacturing is done through a smart bonding of standard machines, cost are kept low. Thus, our product yet is competitive and highly scalable. Was founded in 2020 and was part of THE MISSION Waste in 2022.

An environmentally-friendly, sustainable biobased, compostable, and recyclable ultra-thin film made of pure cellulose. Cell2Green was part of THE MISSION Waste 2023, and that led to a successful collaboration with Nestlé on the properties and the implementation of the Cell2Green material and collaboration with Pre-Zero and Lidl Schweiz.

Sustainable and energy-efficient recycling of used diapers to secondary raw materials for production of new products. Was founded in 2022 and was part of THE MISSION Waste in 2023. The first pilot plant for the recycling of highly contaminated waste is to be built on the Brightlands Chemelot Campus in Geleen, the Netherlands

AIRA use cutting-edge technology to recognize and sort waste correctly, improving recycling rates and reducing waste. Their smart bin can recognize and sort waste in autonomy. Was founded in 2021 and was part of THE MISSION Waste in 2023.

Twinu helps brands to minimize waste by making their products more circular. With their Digital Product Twins, twinu increases usage options, product lifespan, and collection/recycling rates. Was founded in 2021 and was part of THE MISSION Waste in 2023.

SCALIZE offers a SaaS tool to analyze product assortments for the packaging optimization to reduce transport costs and emissions. Each product is analyzed against end-to-end stakeholder requirements, from supplier to shelf, identifying opportunities of 10-20% transport reduction, as well as evaluating and supporting the implementation. Was founded in 2021 and was part of THE MISSION Waste in 2023

How our startups are changing the packaging and waste industry with innovations.

The Recyda founders met at "The Mission" and are developing a tool to make it easier for companies to produce in a more environmentally conscious way.

circolution GmbH co-developed the reusable solution with Nestlé, produced it and is now setting up the new reusable cycle.